OUR JOURNEY BEGAN WITH FRUSTRATION - ENDLESS PRODUCTS LABELED "NATURAL" THAT PROMISED THE WORLD BUT DELIVERED DISAPPOINTMENT.
WE TRIED THEM ALL. "CLEAN" BEAUTY. "ALL-NATURAL" FORMULAS. ECO-FRIENDLY BRANDS. WE WERE STUCK IN A CYCLE OF HOPE AND LETDOWN, SURROUNDED BY PRODUCTS THAT DIDN'T LIVE UP TO THEIR PROMISES.